Web design and logo design is all the thought involved in creating a site that is pleasant to consult thanks to two major components, the interface and the user experience. Here is a summary of what a Logo design agency can do for you and your website.
Types of websites
Before starting anything, you must decide on the objective of your future website. What is the desired conversion ? Is it to make sales or to express your thoughts?
Social network
Although we attribute the term social network to giants such as Facebook and LinkedIn, there are thousands of social networks out there for all possible interests. It can be as much a dating site as a group of photography enthusiasts, or even a forum.
Showcase
A showcase lets see who you are and what you do. Similar to a portfolio, you can display your company names and products to showcase your business.
Transactional
As our current reality is increasingly digital, online stores come highly recommended. This is where the transactional site comes into play. The Cefrio website indicates that total online purchases in Quebec reached $ 9.1 billion in 2017, an increase of 13% compared to 2015.
The transactional site is vital for any business as more and more people are shopping online. They shop the prices on the internet because they are often cheaper there, but mostly because your platform is open 24/7, is available to the whole world and will never call sick.
Informal and educational
Some platforms are intended for learning and offer online courses. This can be in the form of a community like Skillshare where professionals share their expertise or even an online university to have an official degree.
Artistic
There are some websites that feature awesome techniques and mind-boggling visual logo designs. One of them is Designhill that offers custom logo designs to its customers. This type of website can win awards and build credibility in the fierce world of digital design. For example, a nomination or an award on the Awards site is a mention that agencies put forward because it is recognition for the best developers, designers and agencies in the world.
Interface design – UI
Interface design (UI – User Interface ) has been around longer than the Internet we know today. In fact, the first arcade games had their interface to guide players through menus and options. Ergonomics and visuals have greatly evolved, but the goal remains the same. The interface of a website or application should be intuitive and ultimately convert the user to the desired goal. In other words, the interface allows communication between humans and your web platform. This aspect brings together components such as color, typography and shape.
The Color
As in every graphic production, color is at the fore in the creation process. Readability being more difficult to obtain on a screen support, it is necessary to have strong contrasts to help the reader. For example, there is a reason why the majority of social networks like Facebook, LinkedIn, and Twitter are blue. On the one hand, this color creates a soothing and relaxed atmosphere and, on the other hand, it is the most effective color with different types of color blindness.
Color is also used to guide the user. That’s why we see call-to-action buttons in a contrasting color to the rest of the page. The site suggests that you take the next step. This colorimetric process is particularly used for notifications in social networks where they capture the user’s attention and prolong their visit to the platform.
The Typography
There are different aspects to consider when choosing the right typeface. It must harmonize well with your brand image and be as readable as possible by its shape and size.
Another issue is the speed of downloading. The font you are using should appear in a fraction of a second in addition to displaying properly in all web browsers.
User Experience – UX
This portion of the logo design is vital and is the one that takes the most time to think through. It is about the structure of the site or application, how the pages communicate together and the organization of the sections. Even with the most beautiful visual in the world, if the skeleton is poorly constructed, your site will fail. This portion is much more oriented towards content and takes into account the browsing habits of Internet users. This creates a pleasant and facilitating experience for the person visiting your site who is looking for information or wants to make a purchase.
SEO
User experience starts with good SEO. The Internet user who searches for your site must find it quickly and efficiently using words related to your business. Several points come into play in order to position your site in search engines such as Google, Yandex, Yahoo, Ecosia, and DuckDuckG; including textual content, number of visits and bounce rate (retention).
Audience
Knowing your audience is essential. You have to know who is visiting you, their expectations and what they want in order to be able to offer it to them without having to search. The Internet user must also feel challenged by the graphic aspect and be confident enough to take action towards the desired goal.
Adaptability
That’s about 50% of visitors who view your site through a mobile device. This slice of people should have as good an experience as those who visit with a stationary desktop computer. This is why websites are now designed to have a different display, but optimal on all possible screen sizes.
The Texts
Writing for websites is special. First, it must be constructive and relevant to the people who consult it. Second, she needs to talk to search engines so that they show you in the search results. There are specialists who are dedicated solely to writing web content and blog posts.
Micro-interactions
These little animations are as aesthetic as they are functional. At first glance, they complement the visual of the site, adding a touch of surprise and life. Beyond this aspect, interaction is an element that helps understanding by making transitions between two states, following an action made by the Internet user.
Web Programming
Much of a website’s and logo design is not visible. This is the programming language used to set up each of the elements in order to create the visual atmosphere. Then, you have to optimize your content in order to get you out in the search engines. In some cases, programming a console that allows you to update your content yourself is also necessary. At Phosphore, we focus our efforts more on the visual aspect of the websites we work on. That’s why we do business with partners for this part of the creation in order to offer you all that there is best!
Conclusion
There is no set price for a website, it is based on your needs and your budget. The importance you devote to it will make the difference between an investment and an expense. Go to our portfolio to see our achievements in web design. Whether it is for a redesign or a new site, we are at your disposal for all your questions concerning this big step in the life of your company.
FAQ
What does UI mean for my website?
Interface design (UI – User Interface ) has been around longer than the Internet we know today. In fact, the first arcade games had their interface to guide players through menus and options. Ergonomics and visuals have greatly evolved, but the goal remains the same. The interface of a website or application should be intuitive and ultimately convert the user to the desired goal. In other words, the interface allows communication between humans and your web platform. This aspect brings together components such as color, typography and shape.
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