Being a successful DJ requires a whole host of skills. From finding your style to learning how to put on an entertaining show, DJs need to be ready to take on the challenge of whatever event it is they are playing. That’s why this article gives you some fantastic tips to help your DJ business go from strength to strength and expand your clientele.
Network
Networking is considered to be one of the most important things you can do as a DJ. That’s why it’s so crucial to attend events and network with other DJs in your area. You never know, after all, when you might find a new job. It’s all about surrounding yourself with like-minded people who will help you grow your business. Don’t just do this in person — network online to further expand your reach.
Find your niche
To ensure you have a thriving DJ business, you need to find a niche and sticking with it. For example, if you’re playing at all the best nightclubs in town but it’s not making you enough money to live off, consider specializing your act. Why not play themed events or festivals? You might be able to find something that is more suited to your brand of DJing. Whether this means playing at local bars on Friday nights or being the go-to booking for weddings and corporate events, find something that people will always want from you.
Be reliable
When running your DJ business, you need to establish yourself as a reliable and trustworthy individual. If you’re always late for bookings or don’t show up, clients will tell their friends and family not to hire you. Being on time will help you build up a great reputation and ensure you get fantastic reviews from your clients. This can be great to then put on your website and promote your brand as one that people can trust.
Get the right tools
Getting the right tools for your DJ business is essential. You want to be comfortable and look the part at every gig you play, so make sure you invest in the best DJ software and some good turntables. You may also need other gadgets like a power generator or lights. Don’t forget to have a great sound system as well. Otherwise, your clients will get terrible audio quality. Train yourself to use this equipment, so you get it right every time.
Be entertaining
A DJ is there to entertain and engage. This could be as simple as making sure the right music is playing, or it might include more elaborate planning such as hosting games, competitions, and shows.
Depending on what type of event you’re playing, put some thought into how you can keep your audience entertained. Remember that they’re spending their hard-earned money on you, so make sure it’s worth every penny. It will give you a competitive edge that will put you above your peers and ensure that you get booked again and again!
Conclusion
There is a lot will go into growing your DJ business. By surrounding yourself with like-minded people, you’ll make new friends and contacts who can help you achieve your goals. Always be reliable, show up on time, and work hard at every gig you play. Be entertaining and learn all about how to use the right equipment and software. By following these tips, your DJ business will flourish.
