Society has become incredibly reliant on technology because of the pandemic, but this isn’t necessarily a bad thing. For example, consumers can shop from the comfort of their couches, making it safer to get what they need in the current climate. However, you should know about the risks you encounter when running an online business.
Hacking
It seems as though a hacking story hits the news every week. Nowadays, people are concerned with their digital security. Luckily, there are telltale signs your website might have been hacked. If strange content appears on the site or your email list becomes compromised, you should contact an IT team right away. Work with a trusted digital security company to limit the risk of your websites getting hacked. People may not visit your website if there have been hacking problems in the past.
Shipping and Handling
The post-holiday season is the time for peak returns. Unfortunately, online businesses may encounter more issues with this compared to other companies. This is often the result of shipping and handling problems. Whether you handle things yourself or outsource the job, you always run the risk of poor delivery. You should have a top customer service program in place in case things go wrong.
Poor Customer Experience
When running an online business, you risk negative consumer experiences. When you run an in-person store, you can talk to the guests. You get to show them your personality and convince them that you’re worth their money. Online business is a little more challenging because you can’t show your face. Here are some things you can do to enrich people’s experience:
- Create a customer loyalty reward program that compensates people after a certain number of purchases.
- Offer an online video or text chat where people can ask questions if needed.
- Create a FAQ page for when problems arise.
