Your customers are already eagerly anticipating your products, but are you taking advantage of the branding opportunity offered by the first moment they see the package? You can dress up your packaging in the simplest ways yet still make a big impression. Here’s how to make your mailing packages stand out.
Add a Note
A personal touch is never a bad idea, and it will separate you from the businesses that just stuff the product and invoice in the package and mail it without a word of thanks. Take the time to print up general thank-you notes on postcard paper and place it where it will be the first thing the recipient will see. If you have the time, write a handwritten note and do the same thing. Help them remember there’s a human being on the other end of your transaction and you appreciate their support. Writing a quick thanks on the packaging itself is less common but still a charming way to thank your clientele.
Change Up the Tape
Water-based and packing tape are great for keeping packages safe and secure, but the same drab tan color gets a little monotonous. Packing tapes come in all colors, so pick a color combo that connects with your brand. If it’s in your budget, order customized packing tape with your brand colors as well as your logo, slogan, similar memorable image, or phrase. Packing tape is an opportunity to make a statement stand out and shine, so choose tape that’s both strong and eye catching.
Stickers and Stamps
The big companies can ship their merchandise in packages printed with four-color imagery and more. But if you don’t have the means for that, you can still present a striking package by designing a logo or slogan and reproducing it with a printer on sticker paper or having it converted into a rubber stamp. Either way, you can personalize and customize packages easily, giving a look that’s both DIY and professional. Stickers are also a great way to seal packages while ensuring the recipient sees your branding as they open it up.
Color Their World
Still want to know how to make your mailing package stand out? Make the package’s interior pop with color! Avoid white packing paper and clear plastic wraps. Look for colored paper and packing materials that provide a burst of hues when they open the package. Painting the interior can also create a surprising and cheerful burst of visual appeal for the customer upon opening. Avoid the bland and find a way to add color to your customers’ lives. They’ll remember you for it.
FAQ
What makes a package stand out that I send to someone?
A personal touch is never a bad idea, and it will separate you from the businesses that just stuff the product and invoice in the package and mail it without a word of thanks. Take the time to print up general thank-you notes on postcard paper and place it where it will be the first thing the recipient will see.
