Whether you are the founder of a successful company or a small business owner, people now expect to see the faces behind the brands they use or engage with regularly. Many business owners and founders hide behind their logos or stock photos, but it is important to remember that doing so does not do your business or brand any good. Research has shown that profiles with authentic images get twice the amount of engagement on LinkedIn and 40% more engagement on Instagram. With all this in mind, here’s how to use personal photos effectively and strategically to help your business online.
Get The Right Photos
Selfies and low-res photos might work on your personal profile but not on your business ones. Showing your brand and yourself aesthetically and professionally is important, so you should work with businesses doing professional photography Bristol.
While it will be an investment, getting professional headshots Bristol to use on your brand’s pages will give you a significant catalogue of photographs to choose from in the future.
Understandably, some businesses might not be able to make such an investment right now, which is OK. You can find someone talented at shooting and editing photographs to do some for you. Just ensure you get professional photographs as soon as you can afford them.
Post Both Headshots and Lifestyle Photographs
Looking into the camera and smiling makes your photographs more personal, inviting, and eye-catching, which helps create a great first impression. However, you need other types of photographs to create a well-rounded personal brand. You want different types of photos that will invite your audience into your world and show them what you have to offer.
Start by getting a Bristol photographer to take headshots showcasing your personality. Professional headshot photographers from a photography business like Evokepictureslifestyle.com can help with types of photos. Their headshot photography Bristol services ensure you avoid the rigid, corporate styles and poses you see on most personal and business pages.
You can also post photos that show you working or talking with a client and even behind-the-scenes shots that further invite your audience in.
Dress To Match Your Brand
Every personal brand photograph should market your business in some way. A good way of doing this is wearing clothes matching your brand. When planning a photoshoot with commercial photographers Bristol, the clothes you wear should not be an afterthought but should be meticulously planned ahead of time. Everything you wear on the day should reinforce your brand.
Start by ensuring your clothes and accessories are in your brand colours. You can choose which ones will follow this rule, but there should be at least one accessory that does.
Second, wear clothes that show how you want you and your business to be perceived. For example, some businesses want to be seen as professional and corporate, while others want to be seen as fun, casual, and approachable.
Lastly, wear clothes that you would wear when meeting clients. After all, that is what you are trying to do on social media.
Personal brand photos can elevate both you and your business. However, you have to plan everything and think carefully about the photos you take and post so they have the desired effect.
