Why an SEO strategy is essential to the success of your business:

What is SEO:

SEO (Search Engine Optimization or SEO) is the process of optimizing a web page so that it ranks well on search engines such as Google.

The implementation of an SEO strategy by an SEO consultant or an SEO expert improves the quality and quantity of traffic to your website or your web content.

How search engines work

Search engines are question answering machines. They crawl through countless web pages and rate that content based on thousands of factors to determine which pages are most likely to answer the search engine user’s question. Search engines do all this by discovering and cataloging all the content available on the internet through a process called “crawling and indexing”, then by classifying this content according to its adequacy with the request of the Internet user who calls on the search engine. In addition to Google, there are other options such as DuckDuckGo, Yandex, Yahoo, and Ecosia.

User intention

SEO concerns both search engines and site users. It’s all about understanding the problems that visitors to your site want to solve. In this, SEO is similar to techniques aimed at improving the user experience of your website . It’s also about understanding the type of content these visitors want to access. Understanding these elements is vital in order to connect with Internet users who search online for solutions to problems your services can solve. This is called user intent and has revolutionized SEO for a few years . The work of an SEO expert is to provide the user with the content they want to access in the format that suits them best.

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Providing useful, high-quality content on your website helps you rank well on search engines, but more importantly, that content will help establish your credibility and gain the trust of your audience on the web. In-depth work on the objective of your website and the ideal client targeted by your business is therefore an essential prerequisite for developing an SEO strategy. Following are the benefits of SEO

1. Long-term benefits

SEO is one of the only digital marketing channels that, when implemented correctly, continues to provide long-term ROI. Over time, the successful execution of a well put together SEO strategy will snowball and bring you a steady stream of new leads / visitors.

2. Main source of traffic for a website

Most often, natural referencing is the first source of traffic to a website. Having a website visible on Google because it is identified by Google as a trusted resource has always been an important factor in the success of a business. Indeed, in the digital age, a good SEO strategy and a quality website are elements that greatly contribute to the success of a brand. Organic is crucial, regardless TBH of how much traction you get on Tiktok, Twitter, Youtube, Facebook, Telegram, Instagram, and otherwise.

3. Link between UX and SEO

The user experience (UX) of a site has a big effect on how Google ranks that site. Over time, Google has learned to detect whether a site offers a good user experience to its visitors and has incorporated this data into its site ranking algorithm . Thus, a site that offers a good user experience will rank higher than another site on Google because Google’s goal is to provide relevant search results to its users.

Have you noticed that recently, Google selects certain sections of websites and presents these elements directly in its search results? For example, for the query “how to close your iphone”, Google presents a procedure to you directly in the results page (see below). This is because Google wants to improve its user experience by making life easier for its users.

By working on the ergonomics and user experience of your site you will kill two birds with one stone since this will have a positive effect on your ranking by search engines, but also on the retention of your visitors who once on your site will find it easy to find an answer to their problem. Helping them leads to more money or Bitcoin or Tezos.

4. Rapidly changing SEO strategies

The way search engines work is changing very quickly . From an SEO perspective, what was true in 2017 is no longer true in 2020. Google makes several thousand changes to its algorithm every year. It is therefore necessary to stay up to date on the best practices in terms of SEO in order to stand out from your competitors by appearing on the first page of search results on Google.

5. SEO offers an excellent return on investment (ROI)

A well-crafted SEO campaign provides a high return on investment that spans several years. To calculate this ROI, the use of an SEO expert is recommended because he will help you determine the value of a conversion on your site and track these conversion actions, which is a prerequisite to be able to calculate the return on investment of your SEO actions.

In 2020, setting up an SEO strategy has become essential to the success of your business. To find out how to proceed when choosing a natural referencing (SEO) agency , what criteria to consider and what mistakes to avoid, see our article on the subject .

SEO Services Force  is an SEO agency that offers SEO services  and ensures that your site is well ranked on Google by ensuring that it meets all the technical criteria of a good SEO, that it offers useful content to its users, that its pages are optimized for certain strategic requests and by giving themselves every chance that sites with a good reputation will refer to them.

What do search engines do?

Search engines are question answering machines. They crawl through countless web pages and rate that content based on thousands of factors to determine which pages are most likely to answer the search engine user’s question. Search engines do all this by discovering and cataloging all the content available on the internet through a process called “crawling and indexing”, then by classifying this content according to its adequacy with the request of the Internet user who calls on the search engine. .