Top 3 Ways to up Your SEO Game

There are so many ways to market your business today. Many businesses act on a digital-first model, so there are countless ways to reach their target markets. If you run an online-based or online-only company, investing in search engine optimization is essential. Learn the top three ways to up your SEO game.

Start a Blog

To get started in SEO, get content on your site. The content you add provides context to Google’s website crawlers, so they understand what your site is all about. Content added should be relevant and updated regularly. The best way to consistently add quality content to a website is through a blog.

Invest time and energy into writing high-quality blogs that are targeted toward the customer. Also, include keywords and a few internal links to helps Google navigate your site.

Pro tip: Beware of adding external links; these draw from the link equity of your site and do more harm than good to your rankings.

Invest in Your Website

Google really emphasizes the importance of a user-friendly website. Your website is a reflection of your business—and if you’re an online-only business, it’s your entire storefront. Invest in it accordingly. Your website must have all of the following:

Responsive design for user-friendly navigation on any screen
Easy-to-use navigation
High-quality, engaging content on every page
Aesthetically pleasing design in line with the brand personality

Use Tools To Improve SEO

While starting a blog and investing in your website are non-negotiable needs for SEO to improve, there are some tools that you can add to your repertoire to help boost rankings even more.

To start, learn how to use Google Search Console to help inform your SEO choices and improve rankings. There are also some tools you can use, such as SEM Rush, Ahrefs, and more. Look into different software and programs that help you to analyze data in a more meaningful way, so you can create an intentional SEO plan.

Additional Resources:

Bing

Yahoo

Ecosia

Yandex

Facebook

Twitter

Instagram

DuckDuckGo

Casey Cartwright

Casey is a passionate copyeditor highly motivated to provide compelling SEO content in the digital marketing space. Her expertise includes a vast range of industries from highly technical, consumer, and lifestyle-based, with an emphasis on attention to detail and readability.